5 5 5  c h e r r y  s t r e e t

P E T A L U M A , C A

SOLD FOR $1,110,000

MULTIPLE OFFERS

23+% OVER ASKING PRICE


FULL SERVICE REAL ESTATE

On the market for the first time since it was built in 1974, this darling Cherry Valley home was transformed to get market ready in a matter of weeks, honoring the original character while providing modern upgrades.

From vetting estate sale companies and contractors to selecting light fixtures, flooring, and paint colors, Jenny carefully managed the renovation of this home within budget and provided her out-of-state clients a full service approach to prepping and marketing the home.


JENNY’S APPROACH

  • The owner of 555 Cherry had an age-related memory condition, which meant Jenny worked closely with her son, the trustee of the estate and power of attorney. Jenny collaborated with the title company to validate the power of attorney to obtain signed acceptances from other beneficiaries. Ensuring that title would insure the transfer was the first important step.

  • The owner had a large collection of antiques and collectibles that needed to be cleared out. Jenny interviewed and vetted estate sale companies, finding a highly recommended company that created a “store” feeling within the home. The company spent weeks getting the home ready for the sale and held two weekends of estate sales, including an online component. The sale grossed $17,000.

  • After setting a budget, Jenny took the lead in determining which projects would bring the biggest return on investment, then vetted and managed contractors and the timeline. Jenny brought in a crew of vendors to work on hauling, landscaping, plumbing, lighting, electrical, carpentry, counter installation, flooring, painting, staging, and photography.

  • Worked with seller to complete all pre-sale inspections and required disclosures.

    • Roof Inspection

    • Pest Inspection

    • Home Inspection

  • Jenny sourced, selected, and advised seller on all finishes, appliances, colors, and materials.

    KITCHEN

    • New paint on cabinets

    • New hardware on cabinets

    • New sink

    • New faucet

    • New quartz countertops

    • New appliances

    • Canned lighting

    DECKS

    • Extensively rebuilt side deck and stairs off kitchen

    • Power washed front deck and stairs

    LIGHTING & ELECTRIC

    • New canned lighting installed in kitchen and hallway

    • New light fixtures installed throughout top floor and lower bathroom

    • Outlets replaced to GFCI

    • New light switches throughout

    • New carbon monoxide and smoke detectors

    • New exterior lights

    OVERALL UPGRADES

    • Removed old popcorn ceiling; mudded, taped, and textured ceiling

    • Removed carpet and linoleum flooring, installed luxury vinyl plank flooring throughout the upper floor and lower bathroom

    • New paint inside and out; painted fireplace and planter structure in eat in kitchen area

    • Cleaned out gutters, replacing where needed

    • Landscaping refresh in front and back yards

    • Hired vetted stager to create clean look and vision for the home

    • Used Hedge proprietary photographer for pictures with editorial and lifestyle look and feel

    • Created property-specific website

    • Sent pre-sale postcards to neighbors and sphere

    • Pre-market / off-market showings to generate and gauge interest

    • Consulted with other agents for price and remodel feedback

    • One weekend of two 4-hour open houses; 80 groups through

    • Created property-specific marketing books

    • Sent post-sale postcards to neighbors and sphere


BEFORE & AFTER TRANSFORMATION